mtvessel: (Default)
Dec 2013
How to Win Friends and Influence People - Dale Carnegie - Vermillion, 2006
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This is the original self-help bible, written in the 1930s but still in print today. It consists of four sections (handling people, making people like you, winning people to your way of thinking and changing people without giving offence) with thirty chapters, each describing a principle such as "Don't criticise, condemn or complain", "Smile" or "Get the other person saying 'yes' immediately". The format of each one is the same - the principle is described and then illustrated with anecdotes mostly taken from attendees to Carnegie's courses where use of the principle won a sale or resolved a tricky situation.
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