mtvessel: (Default)
15 Jul 2006
The Tipping Point - Malcolm Gladwell - Abacus, 2000
* * *
Even David Attenborough was using it recently in relation to global warming. The term “Tipping Point” has expanded from its original context in sociology to become a modern cliché describing the moment at which an idea, fashion or technology starts to disseminate exponentially through society. The spread of its use is a self-referential example of the very phenomenon that it describes, and the fact that Malcolm Gladwell managed to engineer it through the writing of this book suggests that his analysis of the factors that can cause a tipping point to occur is largely correct. For me, however, it has a few holes.
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